- maintaining productive relationships with journalists

- curating and managing editorial contact lists

- pitching story topics strategically

- drafting and deploying press releases

- teasing out the angles to maximize opportunities

- interviewing designers + acquisition of visual assets

- creating press kits, from purely digital to over-the-top packages

- generating media exposure in the right places

- strategically select award programs to submit for, based on current initiatives

- collect information + organize materials

- write submissions targeted at the reader, carefully following detailed directives

- ensuring that clients experience a number of recognitions

- connecting executives and influencers

- build lasting brand synergies

- positioning company leaders for exposure to influencers through media recognition speaking opportunities, juried competitions, lunch / dinner meetings, interviews, and more

- soup to nuts branding services (logo / branding design, through partners)

- website design + development

- acquisition of assets

- design + layout of email campaigns

- email blasts will always include a follow up report (opens, clicks, etc)

- can include varying levels of visual components and layout complexity, as well as automation and customization of full campaigns

- scalable to include contact management services with very high degrees of data

- company and competitive social media landscape reports

- securing names and accounts across platforms

- following influencers, encouraging follow-backs and overall growth

- developing concepts and content across platforms

- concept and organization for activations / giveaways

- run social media advertising campaigns, sharing reports to measure effectiveness

- negotiate ad rates (sometimes an established agency rate)

- request valuable “added value” incentives

- supply artwork

- staffing support

- inviting media to attend + setting appointments

- making media aware of product introductions + designer appearances

- garnering pre and post show registered media lists

- creating impactful show floor moments

- organizing mixed influencer dinners

- creative event concepts, from tradeshow floor activations to large-scale media parties

- strategic leadership in concept and organization for product launch, anniversaries, openings and other types of parties

- recommending / hiring vendors (catering, photographers, security, etc)

- designer lunch + learns / CEUs

- lead media trip delegations to HQ and factories

- organizing influencer dinners, lunches and 1:1 moments

- suggest and garner sponsorship opportunities to raise visibility

- regional media tours (visiting media rich markets and setting up meetings there)

- share coverage highlights as they come out

- create end of year executive summary with comprehensive coverage highlights

- detailed reporting / clipping services available (AS)