Cherie is a career-long design professional. In her 15+ years of industry experience, she has promoted the work of premier brands and their renowned collaborators.

Cherie established Fog & Apple in 2016 to bring a fresh option for integrated communications in the design industry. Her clients are distinct, art-forward, led by craftsmanship, and focused on legacy.

In her years working both in-house and on the agency side, Cherie’s roster of work has included a mix of design brands and events across the contract, hospitality and luxury residential markets. The list has included Wolf-Gordon, Duravit, 3M, HBF, Venus Williams' V Starr and more.

In prior roles, Cherie was a vice president at Novità Communications, where she led a division of the company and initiated many of the agency’s major organizational developments over a five year period. She started her career with the surface design company, Designtex, where she spent eight years overseeing advertising, events, and PR deliverables, while also working on collaborative projects with institutions including The Solomon R. Guggenheim Foundation and Pratt Institute.

Cherie holds an MBA in Communications and Global Sustainability from Fordham University. She is on the steering committee for DIFFA's Dining by Design, and is a long time New York City transplant from San Francisco.

With nearly two decades of experience in the architecture and design industry, Alex is a seasoned communications strategist with a passion for design and meaningful storytelling. She brings a wealth of expertise in brand building, media relations, and business development to her role as Vice President at Fog & Apple.

A champion for growth, Alex is dedicated to propelling people and companies forward. Her career began in journalism, an invaluable foundation for her transition to public relations, where she had the opportunity to represent influential brands like 3Form, Design Miami, Dyson, Olson Kundig, and Yves Behar.

Most recently, as Head of PR & Northeast Specifications for Duravit, Alex was instrumental in building the brand from the ground up in North America, transforming the company's bath fixtures into coveted products for discerning design enthusiasts. Her strategic campaigns, fueled by her deep understanding of the kitchen and bath sector and A&D community, successfully helped elevate Duravit to a household name, driving significant brand recognition and market expansion.

In addition to her professional work, Alex actively supports the rescue and rehabilitation of animals in need in her native Serbia/Montenegro. She holds a BA in English from Syracuse University, with minors in French and Political Science.

A true creative and master of craft, Ellie brings a discerning eye to client work. As Fog & Apple’s Creative Director, Ellie oversees all outgoing content - including media releases, newsletters, digital media kits, invitations and more - and she ensures it is all beautifully designed. Ellie is also responsible for award program nominations and routine editorial submissions. Ellie is masterful with a crochet hook, creating imaginative creatures for children’s gifts.

Lisa is an articulate, thorough, and detail-oriented creative in many forms. She thoughtfully fulfills on special projects at Fog & Apple, completing work ranging from social media content and strategy to event planning and graphic design initiatives. Upon earning her Bachelor’s degree from New York University, she spent many years in the entertainment industry, with roles at The Gersh Agency and Food Network. Realizing her passion for design, she spent several years at Rockwell Group and returned to study graphic design at Parsons School of Design. In her spare time, Lisa enjoys traveling, foodie pursuits, and has a lifetime love of learning.